During my tenure as a Social Media Specialist at Grove Collaborative, I significantly amplified the brand's engagement and follower count, doubling metrics from 2022 to 2023. I achieved this milestone through the creation of captivating and educational content tailored for TikTok and Instagram Reels, staying on top of industry trends, and conducting meticulous social media listening. My strategic approach to content creation and trend monitoring contributed directly to the brand's exponential growth, establishing Grove Collaborative as a formidable presence within the digital landscape.